In a visually overloaded world, I believe brands need more than constant content - they need clarity, structure, and a coherent visual language. My work focuses on shaping visual direction that feels intentional, honest, and emotionally resonant.

Driven by a strong sensitivity for atmosphere, perception, and detail, I aim to uncover the underlying truth of people, places, and ideas, translating them into clear and impactful visual systems. Through art direction, storytelling, and visual structure, I create narratives that feel authentic, refined, and deeply connected to their essence.


Contact
Instagram

The Hotwineclub

The Hot Wine Club is a branding and communication concept developed for a catering company located at the Christmas market in Merano.

The project originated from observing the emotional and social significance the Christmas market holds within the local community. More than simply a seasonal destination, it represents a recurring meeting point — a place where students, returning locals, and people who no longer permanently live in South Tyrol reconnect during the holiday period.

This collective sense of reunion and familiarity became the foundation for the name “The Hot Wine Club.” Rather than positioning the brand purely around product consumption, the concept frames the space as a social ritual centered around togetherness, atmosphere, and shared moments.

The project is currently still evolving and focuses on building a consistent and recognizable brand identity. The long-term aim is to establish a creative and culturally rooted brand experience in which product, place, and community are closely interconnected and strategically tailored to the target audience.

Naming
Logo
Graphic Design
Branding
Social Media 
Art Direction