In a visually overloaded world, I believe brands need more than constant content - they need clarity, structure, and a coherent visual language. My work focuses on shaping visual direction that feels intentional, honest, and emotionally resonant.

Driven by a strong sensitivity for atmosphere, perception, and detail, I aim to uncover the underlying truth of people, places, and ideas, translating them into clear and impactful visual systems. Through art direction, storytelling, and visual structure, I create narratives that feel authentic, refined, and deeply connected to their essence.


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FrankDegree project / ADCE Student’s Award Shortlist
FRANK was developed as my final graduation project in response to a university brief exploring the concept of visual transcendence and the evolving ways artificial intelligence influences our perception of reality.

While many approaches celebrated AI as a symbol of innovation, acceleration, and technological progress, I chose to position myself critically towards the subject. Driven by a natural skepticism toward artificial intelligence and its growing role within visual culture, I wanted to question the ambiguity, artificiality, and loss of authenticity often embedded within AI-generated imagery.

The project reflects on values such as truth, honesty, and human perception - concepts that, to me, seemed increasingly absent in the contemporary discourse surrounding AI.

Rather than using artificial intelligence as a tool for faster or more efficient output, FRANK proposes a reversed approach: an artificial intelligence focused on the process of becoming rather than instant creation. The project explores how AI could potentially be used not to further blur reality, but to critically confront and navigate the confusion and distortion it simultaneously produces.

Speculative Design 
Visual Research 
Critical Art Direction 

TwinsFashion Campaign Concept
TWINS is a fashion campaign developed in response to a small handcrafted label and its collection built around duality, repetition, and subtle distinction.

The starting point of the project were two skirt designs - one black, one white - both sharing the same construction while differing through carefully placed red and white details. Although visually similar, each piece carried its own identity. This tension between sameness and individuality became the conceptual foundation of the campaign.

Inspired by the symbolic relationship of twins, I translated this idea into a visual narrative exploring mirroring, contrast, intimacy, and differentiation. Through art direction, styling, and image composition, the campaign was structured around the delicate balance between resemblance and individuality.

The visual language intentionally plays with symmetry, repetition, and subtle disruption, creating a narrative in which identity is not defined through opposition, but through nuanced difference within apparent similarity.

Creative Concept Development
Art Direction
Creative Production & Shoot Coordination
Visual Storytelling

Ehdo

EHDO was developed as a strategic communication and storytelling concept for a local cultural festival deeply rooted within its community. The project focused on creating a new visual and narrative platform capable of strengthening the festival’s identity through the personalities and presence of its own members.

A central aspect of the project was the development of the naming. The title “EHDO” originates from the South Tyrolean dialect expression “I bin eh do” — meaning “I’m here anyway.” The phrase reflects the almost instinctive and unquestioned presence associated with this long-established cult event within the village. By embedding the identity directly within a familiar local expression, the project aimed to reinforce emotional proximity, cultural belonging, and collective recognition.

Building upon this foundation, the communication strategy adopted an intentionally exaggerated and character-driven visual language, partly inspired by contemporary fashion communication approaches such as Jacquemus’ social media presence. Individual sets and scenarios were developed around the personalities, habits, and traits of the association’s members, transforming them into protagonists of the festival narrative itself.

Through this approach, storytelling became less about promoting the event externally and more about amplifying the authenticity, humor, and collective identity already existing within the community. The resulting visual communication was activated primarily through social media, creating a contemporary yet locally rooted campaign language.

Naming 
Concept Idea 
Graphic Design
Art Direction
Set Design 
Social Media Strategy
Branding

The Hotwineclub

The Hot Wine Club is a branding and communication concept developed for a catering company located at the Christmas market in Merano.

The project originated from observing the emotional and social significance the Christmas market holds within the local community. More than simply a seasonal destination, it represents a recurring meeting point — a place where students, returning locals, and people who no longer permanently live in South Tyrol reconnect during the holiday period.

This collective sense of reunion and familiarity became the foundation for the name “The Hot Wine Club.” Rather than positioning the brand purely around product consumption, the concept frames the space as a social ritual centered around togetherness, atmosphere, and shared moments.

The project is currently still evolving and focuses on building a consistent and recognizable brand identity. The long-term aim is to establish a creative and culturally rooted brand experience in which product, place, and community are closely interconnected and strategically tailored to the target audience.

Naming
Logo
Graphic Design
Branding
Social Media 
Art Direction

Kirn

Kirn is a project, which I developed together with rock.verliebt. We aimed to create a brand deeply rooted in its origins and natural elements. The name "Kirn" itself derives from an old family name, symbolizing the importance of heritage and the source of inspiration. The brand embraces the slow fashion movement, utilizing natural fibers to create a capsule wardrobe that reflects timelessness and sustainability. 

Concept Idea 
Graphic Design
Art Direction
Set Design 
Branding

Toteme university project
This project offered me a deeper and more analytical perspective on a brand that continues to be a strong source of inspiration for me, both through its aesthetic sensibility and its refined approach to communication.

Together with my lecturer Lorenzo Piccini, Creative Director at Tod's, the objective was to develop a cross-channel campaign concept for Toteme. The project focused on creating a visually driven teaser campaign for a hypothetical Toteme Men collection.

The concept explored anticipation, visual restraint, and contemporary masculinity through a minimal and atmospherically curated visual language. Rather than revealing the collection directly, the campaign aimed to build intrigue and emotional tension across different communication channels, translating the brand’s understated aesthetic into a cohesive narrative experience.

Brand Research
Brand Analysis 
Competitor Analysis 
Artist Research
Creative Concept Development  

Shootings

I have a deep passion for capturing moments through the lens. Over the past year, I've had the opportunity to direct and assist in various shoots, particularly in the hotel industry. Collaborating with photographers, I helped define the mood, tone of voice, and assisted in set design. In other projects, I took on the role of photographer myself, further testing my skills behind the camera.

Mood Idea 
Art Direction
Set Design 
Social Media Planning 

Project Bekka
My life as a Creative indivudal - a way of being. Driven by dedication and a passion for capturing candid moments, my curious mind propels me to continually adapt, evolve, and gain new perspectives each day. I cherish great conversations, newspaper magazines,  thrilling environments, walks in nature, coffee dates and moments of solitude and reflection. At the end of a day all these experiences can be the seed for something new and nourish my work.