In a visually overloaded world, I believe brands need more than constant content - they need clarity, structure, and a coherent visual language. My work focuses on shaping visual direction that feels intentional, honest, and emotionally resonant.
Driven by a strong sensitivity for atmosphere, perception, and detail, I aim to uncover the underlying truth of people, places, and ideas, translating them into clear and impactful visual systems. Through art direction, storytelling, and visual structure, I create narratives that feel authentic, refined, and deeply connected to their essence.
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EHDO was developed as a strategic communication and storytelling concept for a local cultural festival deeply rooted within its community. The project focused on creating a new visual and narrative platform capable of strengthening the festival’s identity through the personalities and presence of its own members.
A central aspect of the project was the development of the naming. The title “EHDO” originates from the South Tyrolean dialect expression “I bin eh do” — meaning “I’m here anyway.” The phrase reflects the almost instinctive and unquestioned presence associated with this long-established cult event within the village. By embedding the identity directly within a familiar local expression, the project aimed to reinforce emotional proximity, cultural belonging, and collective recognition.
Building upon this foundation, the communication strategy adopted an intentionally exaggerated and character-driven visual language, partly inspired by contemporary fashion communication approaches such as Jacquemus’ social media presence. Individual sets and scenarios were developed around the personalities, habits, and traits of the association’s members, transforming them into protagonists of the festival narrative itself.
Through this approach, storytelling became less about promoting the event externally and more about amplifying the authenticity, humor, and collective identity already existing within the community. The resulting visual communication was activated primarily through social media, creating a contemporary yet locally rooted campaign language.
Naming
Concept Idea
Graphic Design
Art Direction
Set Design
Social Media Strategy
Branding